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Marketing Events Lead (Brand)

Anthropic · New York, United States

External listingfull-time2 months ago

About The Role

Join Anthropic, a leading AI company, as the Marketing Events Lead (Brand). In this role, you will be responsible for the strategy and execution of brand-focused events that create meaningful experiences and build Anthropic's presence in the AI landscape. You will work cross-functionally with various teams to ensure every event reinforces Anthropic's unique position as a company building safe, reliable AI. This position requires significant travel and a strong portfolio of brand events.

  • Concevoir, produire et mesurer des événements qui communiquent authentiquement qui est Anthropic et ce que nous défendons.
  • Collaborer étroitement avec l'équipe créative de la marque pour développer des identités d'événements convaincantes, des concepts de design spatial et des éléments expérientiels.
  • Gérer l'ensemble du cycle de vie de l'événement, de la planification stratégique et de la conception créative à la production, à l'exécution sur site et à l'évaluation post-événement.
  • This is an ideal role for someone who thrives at the intersection of brand storytelling and experiential production—someone who can translate a brand's values into physical and digital moments that resonate with diverse audiences, from developers to enterprise executives to policymakers
  • Are comfortable with significant travel (estimated 30-40%) to support on-site event execution
  • Have a strong portfolio of brand events that demonstrate your ability to translate a company's values and positioning into memorable, on-brand experiences
  • Have 15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
  • Can balance creative ambition with budget discipline and operational precision
  • Have extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement
  • Have experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
  • Are an excellent communicator who can articulate creative vision to both internal leadership and external production partners
  • Have experience with people management and can run a team
  • Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
  • Have a demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs
  • Are passionate about AI and excited by the challenge of creating events that make complex technology accessible and engaging
  • Track record of producing events that have driven measurable brand awareness or sentiment outcomes
  • Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
  • Comfort operating in fast-paced, rapidly evolving environments where priorities can shift quickly
  • Background in spatial design, experiential production, or brand architecture
  • Familiarity with event technology platforms and digital/hybrid event production
  • Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
  • Experience developing and managing partner event programs or co-branded activations
  • Experience producing events in the technology, AI, or enterprise software space
  • Experience working with policy, government, or academic audiences on thought leadership events
  • We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed
  • We urge you not to exclude yourself prematurely and to submit an application if you're interested in this work

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