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Field Marketing Manager (Public Sector)
Anthropic · Washington, United States
About The Role
Join Anthropic, a leading AI-native company, as a Field Marketing Manager dedicated to the Public Sector. In this role, you will own the field marketing strategy and execution for Public Sector audiences in the US, partnering closely with our Public Sector Sales teams. You will design the event calendar, build integrated digital programs, develop partnerships, and create playbooks that scale across our Public Sector motion. This is a builder role with no existing playbook, and you will have the opportunity to make a significant impact in a fast-growing customer segment.
- Développer et activer la stratégie de marketing de terrain pour le secteur public aux États-Unis, y compris la planification, le calendrier, l'exécution et la mesure.
- Concevoir et exécuter des formats d'événements appropriés au secteur public, tels que des tables rondes, des démonstrations technologiques et des petits déjeuners exécutifs.
- Établir des partenariats de co-marketing avec l'écosystème du secteur public, y compris les distributeurs, les revendeurs et les intégrateurs de systèmes.
- Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences
- Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
- 0-to-1 builder DNA — you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
- Operational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked
- Tight sales alignment — you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up
- End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place
- Direct Public Sector-segment experience — you have built and run programs targeting the Public Sector as your primary audience, not as an enterprise field marketer who occasionally touches Public Sector
- Existing relationships with public sector associations and research institutions
- AI/ML field marketing experience
- Visible thought leadership in the Public Sector ecosystem or developer ecosystem
- 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies
- Experience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sectors and scaled technology companies
- We encourage you to apply even if you do not believe you meet every single qualification
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