Senior Media Manager

Join Anthropic, a leading AI safety and research company, as a Senior Media Manager. In this role, you will lead all paid media initiatives for our enterprise business and contribute to our broader brand media strategies. You will be responsible for developing and executing the enterprise paid media strategy, managing agency and vendor relationships, and collaborating with various marketing teams. This position offers a comprehensive benefits package, including health insurance, paid parental leave, and retirement plans.

• Own and lead the enterprise paid media strategy end to end, including channel mix, budget allocation, campaign architecture, and measurement.
• Partner closely with Product Marketing, Growth, Sales, and Marketing Data Science to translate commercial objectives into media strategy.
• Manage agency, vendor, and platform relationships, ensuring strategic alignment and execution quality.
• Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands
• Work effectively in fast-moving, ambiguous environments and can balance longer-term planning with rapid iteration
• Bring an independent point of view on where media investment belongs, and can defend it with evidence
• Are highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment
• Can translate business objectives into actionable media plans, and communicate strategy clearly to technical and non-technical audiences
• Are skilled at briefing agencies well and holding partners accountable for both strategy and execution
• Are excited about Anthropic's mission to develop AI that is safe and beneficial
• Have planned and bought across both upper-funnel and lower-funnel paid channels, and understand how each behaves differently
• Enjoy collaborating across marketing, product, and communications teams
• Have managed media budgets and made real trade-offs between competing priorities
• Experience planning paid media against business decision-makers in enterprise software, B2B technology, or professional services
• Familiarity with the media environments where business audiences actually spend time, including business news, trade and industry media, professional networks, and business podcasts
• Background spanning both brand and performance marketing, with an understanding of how media strategy shifts across the funnel
• Experience connecting paid media performance to downstream pipeline and revenue outcomes
• Familiarity with marketing mix modeling, brand lift studies, multi-touch attribution, and other advanced measurement approaches
• Experience with international media planning and navigating diverse market dynamics
• Experience building media capabilities and processes at a high-growth company
• Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases
• We encourage you to apply even if you do not believe you meet every single qualification