Head of Brand and Content

Join Addepar as the Head of Brand and Content Marketing, where you will define and drive the global brand strategy and content engine. You will lead a team of creatives and storytellers to build a world-class brand and scale a modern, multi-format content engine. This role requires strong experience in content strategy, brand marketing, and team leadership, with a focus on the financial services vertical.

• Defining and driving Addepar’s global brand strategy and content engine, overseeing brand identity, creative direction, brand campaigns, and content strategy.
• Leading a team of creatives and storytellers to build a world-class brand that resonates with investment professionals globally and scale a modern, multi-format content engine.
• Owning the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact.
• 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions; financial services experience or experience marketing into the financial services vertical a plus
• Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channel
• Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution
• Experience building and scaling teams and implementing AI tools a plus
• Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
• Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach