Head of Demand Generation

Join Addepar as the Head of Demand Generation, where you will lead our global demand generation and digital marketing initiatives. You will report directly to the Chief Marketing Officer and be an integral member of the marketing leadership team. Your responsibilities will include overseeing global demand programs, collaborating with cross-functional teams, implementing a data-driven approach, expanding brand recognition, managing budgets, measuring performance, and building and mentoring a talented marketing team. Enjoy benefits such as equity, a global hybrid workforce, flexible time off, competitive medical and dental benefits, a learning and development allowance, and a dynamic team environment.

• Overseeing and executing global demand generation programs, including campaigns, paid/digital, field, ABM, email, and more.
• Implementing a data-driven approach to identify and target high-quality leads, nurturing them through the funnel, and driving sustainable conversions.
• Building, leading, and mentoring a team of talented marketing professionals, creating an environment that encourages both professional growth and excellence in execution.
• Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising
• Experience leading high-performing teams, with a demonstrated ability to build a culture that balances innovation with results-driven execution
• Strong experience in leading industry and hosted event and conference strategies as key components of the overall marketing and brand-building effort
• Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
• Experience building a demand generation function and team, not only implementing from an established playbook
• 10+ years of experience in demand generation role, with a proven track record of driving revenue growth in a B2B SaaS environment, financial services experience or experience marketing into the financial services vertical a plus