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Head of Product and Solutions Marketing
Addepar · United States
About The Role
Join Addepar as the Head of Product and Solutions Marketing. In this role, you will lead and grow a high-performing product marketing team, craft engaging narratives, and drive product adoption in new and established markets. You will collaborate closely with R&D, GTM, and the sales organization to ensure our products resonate powerfully in the marketplace. This position offers equity, a global hybrid workforce, flexible time off, competitive benefits, and a learning and development allowance.
- Lead, manage, and scale a high-performing team of product and segment marketers, setting the strategy for the team and leading overall initiatives.
- Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning, ensuring that products resonate powerfully in the marketplace.
- Partner closely with R&D and GTM to lead compelling launches that establish strong market momentum and drive product adoption in new and established markets.
- Experience building product marketing as a function and implementing best practices and process
- Strong stakeholder management and collaboration with R&D, GTM and executive teams
- 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations, experience in financial services or marketing into financial services firms a plus
- A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition
- Strong expertise in positioning, messaging, and value proposition development with the ability to translate complex product capabilities into clear, compelling client narratives that resonate; experience with value-based selling frameworks a plus
- Proven track record of owning end-to-end go-to-market strategy for complex buying processes
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