Marketing Operations Manager

Join Addepar as a Marketing Operations Manager, where you will lead the technical architecture of our marketing stack, oversee the execution of marketing campaigns, and manage marketing data in our database infrastructure. You will act as a cross-functional liaison, ensuring alignment between marketing, product, and sales operations. This role offers a competitive benefits package, equity, and opportunities for growth and development.

• Lead the people, processes, and technical architecture of the marketing stack, acting as the "Technical Product Owner" for tools.
• Oversee the technical execution of marketing campaigns and ad-hoc business requests, translating marketing requirements into robust technical specifications.
• Drive the implementation of sophisticated, AI-enhanced automation strategies, aligning technology and people to increase productivity.
• Cross-Functional Catalyst: Experience leading high-impact projects that bridge multiple teams and systems, ensuring technical alignment and seamless execution across the organization
• Strategic GTM Alignment: A deep understanding of the sales and marketing funnel, industry best practices, and the KPIs that drive B2B growth
• Marketo Architect: 6+ years of deep Marketo expertise, with a focus on advanced Salesforce integrations and the architecture of complex, multi-stage lead lifecycle workflows
• Data Systems & AI: 2+ years of hands-on experience managing marketing data within Databricks (or similar database infrastructures). You are proficient in building relational tables, designing performance dashboards, and deploying AI-driven workflows to automate insights
• High-Impact Communicator: Exceptional interpersonal skills with the ability to "translate" complex technical infrastructure into strategic narratives that influence senior leadership and key stakeholders
• Lifecycle Expert: Proven success in scaling and optimizing lead management processes—including lifecycle stages, predictive scoring, automated routing, and CRO—all backed by rigorous performance metrics
• Proven Experience: A minimum of 6 years of related experience with a Bachelor’s degree (or equivalent), or 4+ years of experience paired with a Master’s degree
• Empathetic People Leader: 2+ years of experience leading hybrid or remote teams. You have a track record of hiring, developing, and retaining "A-players," fostering a culture of technical excellence and continuous growth
• Salesforce Power User: Extensive knowledge of Salesforce (SFDC) campaign hierarchies, complex attribution methodologies (First-Touch, Multi-Touch, U-Shaped), and executive-level dashboard builds