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Senior Technical Product Marketing Manager
Addepar · New York, United States
About The Role
Join Addepar, a leading financial technology company, as a Senior Technical Product Marketing Manager. In this strategic role, you will drive product adoption, lead the launch of new AI capabilities, and serve as a subject matter expert on the AI industry for financial technology. You will work cross-functionally with product, sales, and other go-to-market teams to develop and execute a comprehensive product marketing strategy. This position offers a competitive benefits package, flexible time off, and opportunities for learning and development.
- Develop and execute a comprehensive product marketing and go-to-market strategy for native AI solutions and workflows in alignment with company and platform goals.
- Manage the product and feature launch process for new AI and agent capabilities in collaboration with Product, Marketing, and GTM teams, ensuring successful market entry and immediate user adoption.
- Serve as the AI subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments.
- Full stack product marketer with experience launching and positioning native AI and agentic workflows, and developing strong value propositions and associated content
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
- Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
- Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
- Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
- 4-8 years of product marketing experience. Experience with an AI-native B2B SaaS, financial services or fintech preferred
- Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment
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