Senior Product Marketing Manager (Enterprise and Institutions)

Join Addepar, a leading financial technology company, as a Senior Product Marketing Manager. In this strategic role, you will drive acquisition, engagement, and retention in our fastest-growing client segment, including global banks, pensions, endowments, foundations, sovereign wealth funds, and large private equity and venture capital firms. You will work cross-functionally with product, sales, and other go-to-market teams to enhance segmentation, map complex buyer and customer journeys, and translate segment insight into messaging and enablement.

• Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals.
• Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences.
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
• Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
• Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed
• Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content
• Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption
• 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred