Head of SEO and AI Visibility

Join Smallpdf as the Head of SEO and AI Visibility. In this role, you will own and execute our global organic search strategy, manage the SEO team, and partner closely with Product and Engineering. You will also help shape our organic content strategy, improve our visibility in AI search/LLMs, and build a structured experimentation program. This position offers flexible working hours, the freedom to choose your platform, free German lessons, personal development opportunities, free food and drinks, and fun team activities.

• Lead and manage Smallpdf's global SEO program, including technical, on-page, content, and off-page SEO strategies to grow organic visibility and traffic.
• Collaborate with cross-functional teams, including Product and Engineering, to execute the SEO roadmap and align priorities with business outcomes.
• Mentor and develop a team of SEO specialists, fostering a culture of rapid execution and continuous learning while setting goals and development plans.
• This role is for someone who can operate at both strategic and tactical levels: define direction, align stakeholders, and deliver measurable results via strong execution - including getting your hands dirty with the details
• The ideal candidate is highly data-driven and analytical, but able to find creative new opportunities for organic growth
• Hands-on with core SEO tools (Google Search Console, Ahrefs, etc.) and comfortable collaborating with Data Analytics team as needed
• 6–10 years of SEO experience including technical SEO, on-page, content, and off-page (ideally 2+ years in product-led SaaS)
• Ability to both “zoom out” to the level of overall company strategy and also “zoom in” to the level of tactical details, while adjusting approach quickly as needed based on data and landscape shifts
• Understanding of technical SEO and LLMO including crawling and indexation, internal linking and information architecture, performance (CWV), structured data, etc
• Strong knowledge of modern search ranking systems and quality guidelines, with a track record of maintaining performance through algorithm updates
• Clear communicator (written and verbal), able to align stakeholders and explain tradeoffs
• Experience adapting SEO for AI-driven discovery (LLMO/AI search optimization)
• Experience in international, programmatic, and product-led SEO
• 2+ years leading a team, with a track record of developing high-performing SEO contributors
• Strong analytical and decision-making skills, with an experimental mindset and ability to ship iteratively with constrained resources before scaling what works