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Principal Product Marketing Manager (Contact Centre/CCaaS)
Sprinklr · London, United Kingdom
About The Role
Join Sprinklr, a leading customer experience management platform, as a Principal Product Marketing Manager for Sprinklr Service. In this senior individual contributor role, you will be responsible for defining the global positioning, messaging architecture, and go-to-market strategy for Sprinklr Service. You will work closely with cross-functional teams, including Product Management, Sales, and Marketing, to ensure the success of Sprinklr Service in the market.
- Définir et posséder le positionnement et l'architecture de messagerie à l'échelle mondiale pour Sprinklr Service, en articulant un récit différencié "Plateforme + IA".
- Diriger la stratégie GTM mondiale pour toutes les introductions de produits Sprinklr Service, en construisant et en possédant des playbooks de lancement.
- Posséder la stratégie de marketing de sortie pour les produits Service, en veillant à ce que chaque sortie soit traduite en récits de valeur client clairs.
- Strong storytelling and executive communication skills – Ability to communicate credibly with CX leaders, Sales VPs, and industry analysts
- Deep understanding of current technology shifts, specifically AI, and how they inform and shape the CCaaS landscape
- Deep CCaaS market expertise – you understand the competitive landscape buyer personas, and macro trends shaping the future of customer service
- Analytical and data-driven – Comfortable making strategic decisions with market data, win/loss analysis, and competitive intelligence
- 8–12 years of experience in Product Management/ Product Marketing, with a significant emphasis on the CCaaS, Contact Center, or Customer Service technology space
- Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products in competitive markets
- Demonstrated success leading GTM strategies for enterprise customer service or contact center solutions – from launch planning to field enablement to market awareness
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