Senior Manager of Product Marketing
adMarketplace · New York, United States
About The Role
Join our team as a Senior Manager of Product Marketing, where you will own the product marketing strategy and commercialization for a group of adMarketplace products and solutions. You will establish the strategy, standards, and cross-functional accountability required to bring products to market effectively. Your role will involve defining target audiences, customer problems, market opportunities, value propositions, competitive differentiation, and routes to market for each offering. You will also lead cross-functional go-to-market planning, monitor launch performance, and represent customer, market, and commercial considerations in product planning and strategic decision-making.
- Responsable de la stratégie de marketing produit et de la commercialisation d'un groupe de produits et solutions d'adMarketplace.
- Établir la stratégie, les normes et la responsabilité interfonctionnelle nécessaires pour commercialiser efficacement les produits.
- Développer et maintenir un positionnement différencié, des messages, des propositions de valeur, des preuves et des revendications pour les produits prioritaires.
- The ideal candidate is a technical, strategic and commercially oriented product marketer who can simplify complex products, influence product and business decisions, and align senior stakeholders in a fast-evolving category
- 3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment
- Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations
- Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes
- Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders
- Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
- Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders
- Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals
- Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
- Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials
- Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards
- Strong judgment on what needs to be standardized, what needs to be customized, and what needs to be simplified for scale
- Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving
- Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined
- Direct experience in search advertising, retail media, commerce media, AI, search experiences, publisher monetization, or performance media
- Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams
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