Vice President of Growth Activation

Join adMarketplace as the Vice President of Growth Activation, where you will lead the growth marketing strategy and drive account growth. You will work closely with various teams, including Sales, Product Marketing, and Revenue Operations, to execute integrated growth strategies. The ideal candidate will have a strong background in B2B technology, adtech, SaaS, digital media, or AI-powered organizations.

• Développer et exécuter la stratégie de marketing de croissance d'adMarketplace, en alignant les investissements marketing sur les objectifs de croissance de l'entreprise.
• Diriger la planification annuelle et trimestrielle de la croissance, en définissant les priorités, les plans d'investissement, les indicateurs de succès et les cibles de retour sur investissement marketing.
• Construire et développer la fonction d'habilitation des ventes, en équipant les équipes commerciales avec les messages, les informations, l'intelligence concurrentielle et les ressources nécessaires pour engager les prospects et les clients.
• Proven leadership experience within adtech, martech, SaaS, digital media, search, commerce media, performance advertising, or AI-powered technology companies
• Demonstrated success developing and executing growth marketing strategies that generate qualified pipeline, accelerate revenue growth, and maximize marketing ROI through demand generation, account-based marketing (ABM), customer marketing, and sales enablement
• Strong analytical mindset with experience using attribution models, CRM platforms, marketing automation, AI-powered tools, and performance analytics to inform strategy, measure marketing impact, and optimize investment decisions
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities, a bias toward experimentation, and a focus on measurable business outcomes
• 10–15 years of marketing experience, including 5+ years leading growth marketing, demand generation, or go-to-market teams within high-growth B2B organizations
• Exceptional communication, executive presentation, and stakeholder management skills, with experience influencing cross-functional teams and leading high-performing organizations, agency partners, budgets, and strategic initiatives
• Experience partnering closely with Sales, Product Marketing, Product, Business Development, Revenue Operations, and executive leadership to execute integrated growth strategies