Director of Lifecycle Marketing

Join Spring Health, a leading mental health technology company, as the Director of Member Growth, Lifecycle Marketing. In this critical leadership role, you will drive member acquisition, engagement, and retention through strategic, data-driven lifecycle marketing initiatives. You will lead and scale the lifecycle marketing team, build automated journeys, and develop multi-channel engagement strategies. This position requires a growth marketing mindset, deep expertise in A/B testing, campaign optimization, and marketing automation. You will collaborate with cross-functional teams and measure the impact of lifecycle marketing initiatives on member funnel conversion rates and revenue.

• Lead and scale the lifecycle marketing team, building best-in-class automated journeys and multi-channel engagement strategies.
• Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across various channels.
• Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns.
• Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation
• Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs
• Deep expertise in marketing automation platforms, ideally Iterable
• 10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C
• Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture
• Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives
• A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement
• Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance
• Channel expertise across email, SMS, push, in-app messaging, and direct mail