Performance Marketing Manager

Join KOHO, a fast-growing fintech company, as a Performance Marketing Manager. In this role, you will be responsible for driving user acquisition across Canada through paid media campaigns, optimizing for customer acquisition cost (CAC) and lifetime value (LTV). You will work closely with product and data teams, maintain performance reporting dashboards, and experiment with emerging platforms. This position offers a range of benefits, including stock options, generous PTO, and a remote work policy.

• Conception, gestion et mise à l'échelle des campagnes d'acquisition d'utilisateurs à travers les médias payants, y compris Meta, TikTok, Applovin, CTV et les canaux programmatiques.
• Responsabilité de la construction de la stratégie de milieu d'entonnoir de KOHO, en mettant l'accent sur l'échelle de la CTV et du programmatique en tant que leviers de croissance mesurables.
• Formulation et exécution de stratégies d'acquisition qui optimisent le CAC et maximisent la LTV, avec un accent sur la conversion par abonnement et la croissance axée sur la rétention.
• With at least 5 years of experience (ideally in high-growth startups), you're looking to bring deep channel expertise and a builder's mindset to a product company that values curiosity, speed, and real impact
• Comfort working directly with creative and design teams to brief, test, and iterate on ad concepts. Hands on experience with Claude Cowork and/or Claude Code is a plus
• A builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possible. Prompt engineering, workflow automation, creative tooling, and beyond
• Hands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels
• Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads
• 5+ years of experience in performance marketing, ideally within high-growth startups
• Mobile app growth experience is highly desirable; fluency in French is a major plus
• Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation
• Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization. Experience with MMPs (Singular) is a plus