Performance Marketing Lead (Paid Acquisition)

Join Maven Consumer, a category-defining women's and family health platform, as their Senior Performance Marketing Manager. In this role, you will be responsible for building the paid acquisition engine from scratch, owning strategy and execution across paid channels, and directly managing campaigns in-platform. You will also drive landing page and funnel experimentation, own channel reporting, and manage the paid media budget planning and ROI reporting. This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

• Own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets.
• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing.
• Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels.
• This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco
• 5–8 years in performance or growth marketing
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
• You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
• Sharp creative judgment: you know what good looks like and have moved metrics with it
• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
• Experience in consumer health, wellness, or DTC subscription required