Director of GTM Narrative

Join Maven, a leading healthcare platform, as the Director of GTM Narrative. In this strategic role, you will own and evolve Maven's go-to-market narrative, shaping how the company communicates its value to employers, health plans, and members. You will define and maintain the narrative frameworks that anchor all marketing efforts, and you will work closely with various teams, including Product Marketing, Growth, Clinical, and executive leadership. This is a builder role for someone who is equally comfortable with strategy and execution, and who has experience in healthcare, healthtech, or another regulated industry.

• Définir et faire évoluer le récit de l'entreprise, en veillant à ce qu'il soit cohérent et connecte la valeur pour l'employeur et l'expérience du membre.
• Posséder le principal diaporama d'entreprise et le maintenir à jour avec la stratégie produit, les preuves cliniques et le positionnement concurrentiel.
• Écrire du contenu à fort impact qui fait avancer l'histoire du marché de l'entreprise, des briefs exécutifs aux thèmes de campagne et aux cadres de contenu.
• Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don’t need to know all three on day one, but you need to come in curious and get up to speed quickly
• Think in systems. You build narrative infrastructure, not just one-off deliverables. You’re comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide
• Influence cross-functional partners through clarity, credibility, and collaboration
• Background in management consulting combined with in-house operating experience — you know how to build a framework and you know what it takes to execute against it under pressure
• Experience in healthtech or another regulated industry where rigor and accessibility have to coexist
• Journalism or editorial leadership experience alongside B2B marketing or brand strategy work
• Experience with messaging work that moved real outcomes — shaped how a product was understood, influenced how buyers or members engaged, or gave teams clearer language to sell or enroll from
• Experience building a function or practice from scratch, not inheriting a mature team