Senior Director of Content Commerce (Robotics)

Join Faraday Future as the Senior Director of Content Commerce for Robotics. In this role, you will build and scale the content-driven sales motion for the Robotics business across various platforms. You will define the multi-platform content commerce strategy, build the livestreaming sales engine, design and operate a creator/KOL/KOC program, and establish a content commerce measurement system. You will also ensure compliance with brand standards and platform policies, and lead a multi-disciplinary team.

• Definir y ejecutar la estrategia de comercio de contenido para el negocio de robótica, abarcando múltiples plataformas y canales.
• Construir y escalar el motor de ventas de livestreaming, incluyendo la gestión de hosts, guiones, estudios y conversión post-stream.
• Diseñar y operar un programa de creadores/KOL/KOC que reclute, informe, compense y mida las voces de terceros que venden robótica.
• Experience: 10+ years in content marketing, social commerce, or content-led DTC; at least 5 years operating revenue-bearing content commerce programs
• Education: Bachelor’s degree in marketing, communications, business, or related discipline
• Channel Track Record: Demonstrated ability to scale a livestream or creator-led channel to meaningful GMV at premium ASP
• Creator Network: Existing relationships with creators, MCNs, and platform partner teams in priority markets
• Content Sense: Strong instinct for product storytelling, demo design, and content formats that convert
• Leadership: Experience leading multi-disciplinary teams across production, talent, and operations
• Direct experience operating commerce across both US (TikTok Shop, YouTube Shopping) and Greater China (Douyin, Xiaohongshu, Tmall Live) ecosystems
• Background in robotics, EV, or premium consumer tech content
• Track record integrating AI tools into content production at scale
• Bilingual (English / Mandarin) working capability