Senior Manager of Growth Marketing

Join Nymbus, a leading fintech company, as a Senior Manager of Growth Marketing. In this role, you will be responsible for driving net new member and customer growth for Nymbus Labs launch brands. You will architect a go-to-market strategy, own the full acquisition strategy, and serve as the strategic authority on GTM and acquisition investment. This is a player-coach role where you will have a significant impact on the company's growth and success.

• Drive net new member and customer growth for Nymbus Labs launch brands by architecting and executing go-to-market strategies.
• Own the full-funnel acquisition strategy, from brand awareness to conversion, and serve as the strategic authority on GTM and acquisition investment.
• Build full-funnel demand strategies from zero, standing up brand awareness and share of voice, creating consideration, and generating conversion-ready intent.
• Strong analytical skills: GA4, Google Tag Manager, Looker/Data Studio, and platform-native analytics; able to govern measurement infrastructure across the full funnel
• Performance marketing orientation: you think in CAC, ROAS, LTV, and conversion rate tradeoffs; you build programs to be measured, tested, and optimized from day one
• GTM strategy depth:you've architected launch plans with competitive positioning, full-funnel audience targeting, channel theory, and measurable net new acquisition outcomes
• Full-funnel expertise: you've built brand awareness for brands launching without equity, created consideration programs that move prospects through the funnel, and driven conversion at scale; you know how to sequence all three
• Highly autonomous: sets direction, identifies problems, and drives solutions without waiting for instruction
• Equally fluent in B2C and B2B: able to adapt full-funnel strategy, targeting, and channel approach across consumer and commercial audiences
• Financial services or fintech experience is a plus
• Client-facing credibility: advising at the executive level, managing multiple brands simultaneously, and proactively bringing strategy rather than waiting to be asked
• 6+ years of experience in acquisition marketing, demand generation, or performance marketing with direct ownership of full-funnel strategy and significant media budgets
• AI-native operator who uses AI actively in planning, research, analysis, and reporting as standard practice
• Hands-on media fluency: paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok), and programmatic end to end; strategy through execution through optimization