Performance Marketing Specialist (German Speaker)

Join Leapsome, a fast-growing company in the HR tech space, as a Performance Marketing Specialist. In this role, you will manage paid search and paid social campaigns, optimize and scale campaigns, and collaborate with cross-functional teams. You will also lead the creative learning agenda, write creative briefs, and drive continuous innovation. The position offers stock options, a development budget, a flexible schedule, and the opportunity to work with an international team.

• Leads the creative learning agenda, focusing on performance acquisition, creative strategy, and development.
• Writes converting creative briefs for UGC creators and in-house Design teams, and manages static/video editing reviews.
• Drives continuous innovation by integrating creative performance insights, creative trends, and customer insights.
• Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification
• This role is a great fit for someone who enjoys working end-to-end: from writing and testing ad copy and creatives, to shaping full funnel media buying strategies
• Write, test, and optimize ad copy, ensuring continuous performance improvement
• Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc
• Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels
• Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns
• Proficient in translating data into insights using tools like Google Analytics
• Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
• An experimental mindset and curiosity about applying AI tools in marketing workflows
• Outstanding organizational skills and experience with project management systems
• Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.)
• Experience in directing creative teams, agencies, and UGC creators
• Passion for combining storytelling with data to create high-converting ad creatives
• 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development
• Experience in using Google Analytics or equivalent analytics platforms
• Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences
• Experience with creative analytics platforms such as Motion is a plus