Growth Marketing Manager

Join Coverflex, a fast-growing startup in the compensation market. As a Growth Marketing Manager, you'll be responsible for building and executing the growth strategy in Germany, a priority expansion market. You'll work closely with the local BDR and Sales teams, and your success will be measured by the number of sales qualified leads generated and the effectiveness of your marketing initiatives. This is a fully remote position with a competitive salary and benefits package.

• Own Coverflex's growth engine in Germany by building a scalable acquisition machine that generates qualified leads.
• Audit current acquisition channels and define a clear lead generation plan, launching at least one new channel or initiative.
• Establish performance reporting baseline and track against it weekly, focusing on key performance indicators such as SQLs generated.
• Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• Hands-on experience with lifecycle marketing and outbound growth programs
• 5+ years in performance marketing, growth, or demand generation roles
• Ownership mindset: you define the strategy, execute the plan, and own the numbers
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Fluent in German and English
• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"
• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
• Hands-on strategist: you've done the executor work for years — now you design and run the whole play
• Familiarity with B2B sales motion and pipeline qualification
• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact
• Experience collaborating with Sales teams to improve acquisition-to-conversion rates
• Detail-oriented approach to data, reporting, and experiment documentation