Growth Marketing Manager

Join Coverflex, a fast-growing startup in the employee benefits space. As the Growth Marketing Manager for Spain, you will own the acquisition engine and drive a consistent flow of qualified leads. You will work closely with the sales team and be responsible for generating SQLs and leads through various channels. The role requires a strong background in performance marketing, growth, and demand generation, as well as experience with paid acquisition channels and B2B sales dynamics.

• Responsable de la generación de leads y la creación de un flujo constante de SQLs a través de canales de adquisición pagados, outbound y de ciclo de vida.
• Implementación de nuevas iniciativas y tácticas de marketing para aumentar los ingresos y mejorar las tasas de conversión.
• Colaboración estrecha con los equipos de ventas para alinear los esfuerzos de crecimiento y alcanzar los objetivos de conversión.
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• 5+ years in performance marketing, growth, or demand generation roles
• Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics
• Familiarity with B2B sales motion and pipeline qualification
• Experience working closely with sales teams to align growth efforts and conversion goal
• Experience collaborating with Sales teams to improve acquisition-to-conversion rates
• Detail-oriented approach to data
• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
• Hands-on strategist: you've done the executor work for years — now you design and run the whole play
• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact
• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"