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Marketing Manager
Coverflex · Madrid, Spain
About The Role
Join Coverflex, a fast-growing HR tech company, as a Marketing Manager. In this role, you will be responsible for owning the full marketing engine in Spain, including campaigns, SEO, content, events, social media, and PR. You will work closely with the Head of Marketing to execute the marketing strategy and drive brand awareness in a competitive market. The position offers a fully remote work environment, premium health insurance, a personal growth budget, and generous paid time off.
- Deliver the Q3–Q4 2026 marketing calendar on track, including events, campaigns, content, SEO, and social media.
- Establish a consistent SEO and content output pipeline with monthly targets hit, and grow qualified inbound from Spain (MQLs).
- Launch at least one PR or brand activation with measurable reach, and ensure the delivery rate of planned marketing calendar initiatives.
- You've owned a full marketing workstream — campaigns, SEO, events, content, social, PR — and can walk through how you planned, executed, and measured it end to end
- You've navigated a CMS (Webflow or equivalent) and published or updated content without always needing a developer
- You've managed or mentored at least one junior team member and know how to give direction without micromanaging
- You can operate with high autonomy — you make decisions, move forward, and flag what matters without waiting to be told
- You write and edit fluently in both Spanish and English: you can draft copy, review a landing page, and present in front of an audience in either language without switching modes
- You have at least 5 years in marketing management roles, ideally in B2B SaaS
- You have a portfolio or examples of previous campaign, content, or SEO work you can walk through
- You have a public-facing profile — speaker, webinar host, LinkedIn presence — and are comfortable being a face of the brand
- You have PR contacts or a media network in Spain you can activate
- You know the HR tech, benefits, or fintech space and understand the buyer behind those decisions
- You've run B2B lifecycle marketing or lead gen funnels and understand the handoff to sales
- Calm under pressure: you don't lose rigor when things get busy, and you don't need calm conditions to produce good work
- Editorially sharp: you have a feel for brand voice and catch things that are off — in copy, in design, in tone
- Strategic doer: you zoom out to set priorities and zoom in to execute them — often on the same day — without losing sight of either
- Proactive and ownership-driven: you move without being asked, you document what you do, and you close the loop
- Confident people leader: you bring structure and energy to a junior team member, not just a task list, and you're comfortable in front of people — at events, on webinars, in external partnerships
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