Growth Marketer (12-Month Fixed Term Contract)

Join CreateUpon, a startup-like environment backed by a larger business. As the founding marketer, you'll have a high degree of autonomy and work closely with the LearnUpon marketing team. Your focus will be on organic growth, funnel conversion, SEO, and community building. You'll also manage influencer and community engagement, growth experimentation, and lifecycle growth strategies. This is a 12-month fixed-term contract with excellent benefits and career progression opportunities.

• Optimizing the trial-to-pay user journey, including onboarding tracking, web systems, and conversion touchpoints.
• Conducting audience research, partnering with L&D influencers, and managing community presence on LinkedIn and Reddit.
• Rapidly deploying, measuring, and iterating on growth experiments across the organic funnel, using data to inform decisions.
• SAAS Measurement: Familiar with reporting across the full funnel including GA4, Hubspot, Salesforce, & BI Tools
• AI-Native Marketer: You don’t just use AI to write copy; it is fundamentally integrated into how you research, automate tasks, build workflows, and scale your output
• Entrepreneurial Mindset: You are an execution-focused doer who takes radical ownership of numbers and outcomes
• PLG Expertise: Proven experience optimizing a self-serve, product-led growth SaaS funnel. You know how to look at drop-off data and fix it
• Organic Growth Toolkit: Strong execution skills in SEO, content distribution, and organic community growth
• Signals-Based Growth Marketing: Proven experience using product usage data to drive marketing outcomes. Proficient in setting up event-based triggers (e.g., using HubSpot or similar stacks) where specific in-product actions automatically initiate nurture sequences or sales alerts.Startup Experience: You thrive in ambiguity. You’ve worked in early-stage startups or fast-moving incubation teams and are comfortable building the playbook while playing the game
• If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you
• Familiarity with prompt engineering and evaluating generative AI tools for enterprise use
• Experience in the LMS or Learning Tech industry
• A relevant qualification (Degree or equivalent) in Marketing, Business, Analytics, AI or a related field
• Experience building agents that do low level tasks for you autonomously