Vice President of Paid Media

Join Clever as the Vice President of Paid Media, where you will be responsible for driving growth across all paid channels and building a world-class in-house paid acquisition team. This senior leadership role requires extensive experience in paid marketing, a strong understanding of the full customer journey, and a bias towards building systems and testing playbooks. You will work closely with the President, VP of Marketing, Sales leadership, and Product to execute your vision and achieve measurable, profitable outcomes.

• Assumer la responsabilité de la croissance de Clever à travers tous les canaux payants, en mettant en place des systèmes et des équipes pour soutenir cette croissance.
• Diriger l'ensemble du parcours client payant, de la création d'annonces à la conversion, en établissant des normes d'analyse et d'attribution pour les campagnes.
• Construire, tester et codifier un système répétable pour le lancement, l'échelle et l'élagage des canaux, afin que la croissance payante devienne un avantage interne fiable.
• 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics
• Excellent communication skills, able to influence across teams and levels
• Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click
• Bias toward building systems and testing playbooks, not just running campaigns
• AI-forward—actively using AI tooling to compound creative output, audience research, and analysis
• Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels
• Real estate, fintech, or marketplace industry experience a plus
• Has personally managedmillion-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome