Senior Manager of Partnerships Marketing

Join Hims & Hers, a leading telehealth company, as a Senior Manager of Partnerships Marketing. In this role, you will drive performance and accountability across our affiliate program and influencer practice, while building the infrastructure and partnerships needed for growth. You will work closely with various teams and play a key role in the evolution of these channels. The ideal candidate has a strong performance marketing foundation, analytical skills, and the ability to optimize and innovate.

• Own the affiliate program strategy and performance outcomes, managing the day-to-day agency relationship that oversees recruitment, activation, and optimization across publisher categories.
• Source and evaluate new partnership opportunities across emerging categories, making recommendations with a clear growth and quality rationale.
• Lead or support cross-functional projects that extend the affiliate channel's footprint, including integrations with influencer, paid social, and brand partnership programs.
• Strong negotiation skills, with experience structuring agreements that deliver mutual value and align with business goals
• Demonstrated ability to build programs without a playbook. This candidate should be comfortable operating in ambiguity and moving quickly as the channels evolve
• A proactive, accountable, and team-first approach. This candidate should be solutions-oriented and motivated by building something impactful from the ground up
• Deep platform fluency — Impact experience strongly preferred; familiarity with tracking, attribution windows, and data passback mechanics is a must
• Bachelor’s degree or equivalent practical experience
• A highly analytical, data-driven mindset, with experience measuring performance and translating insights into action
• 7-8 years of marketing experience, with deep expertise in affiliate marketing, ideally within a performance or acquisition-focused environment
• Excellent written and verbal communication skills, with the ability to represent the brand externally and collaborate cross-functionally at a senior level
• Familiarity with AI-assisted marketing tools, or genuine curiosity about how they apply to affiliate optimization and measurement