Field Marketing Manager

Join Automation Anywhere as a Field Marketing Manager for our Europe business, focusing on the UK/I territory. In this critical role, you will partner closely with local sales leadership and support teams to develop, deliver, and measure the go-to-marketing strategy. You will have a strong track record of working closely with sales to deliver against sales and marketing targets. Your responsibilities will include managing the regional marketing calendar, driving targeted field engagement and pipeline generation, and providing leadership on field requirements for integration into corporate-run marketing programs.

• Adopt the corporate strategy to support the local pipeline generation needs of the UK sales team within large enterprise, named accounts.
• Identify, develop, manage, and support the regional marketing calendar including, but not limited to, events, account-based marketing campaigns, upsell and cross-sell support, and partner marketing.
• Forge relationships to drive targeted field engagement and pipeline generation, and manage the regional and campaign-specific marketing targets in line with your activities.
• Excellent customer-facing skills
• 8+ years’ experience in marketing business-to-business software solutions
• Bachelor’s degree in Marketing, Business or a technical field, or similar relevant experience
• Previous experience of working within a cloud and or communications industry is desirable but not essential
• A great mix of creative and analytical thinking
• The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity, and the challenge of quickly evolving goals
• 3+ years of experience in field marketing or demand generation roles with proven results
• Ability to manage a budget and the associated processes
• Proven ability to work in a fast-paced environment and to juggle and prioritise across many simultaneous projects
• Great communication skills
• Organised and programmatic thinker; ability to develop campaign recommendations and plans
• An ability to analyse data and present results to a group in a clear, digestible manner