Senior Manager of Demand Generation

Join Automation Anywhere, the leader in Agentic Process Automation (APA), as a Senior Manager of Revenue Marketing. In this role, you will lead the execution of revenue marketing programs, drive measurable growth across new sales, retention, and expansion, and collaborate closely with Sales, Customer Success, SDR leadership, and Product. You will report to the VP of Revenue Marketing and be responsible for managing the quarterly campaign plan, forecasting and reporting pipeline creation and progression, and optimizing ROI through data and analytics.

• Lead and execute the revenue marketing engine for assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel.
• Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal.
• Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective.
• Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics
• 10+ years of B2B enterprise marketing experience, with at least 3+ years in a revenue marketing or growth marketing leadership capacity (SaaS, AI, or automation experience is a plus)
• Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus
• Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product
• Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression
• A hands-on, execution-focused mindset—high ownership, high standards, and a strong bias to action
• Collaborative, “can-do” mindset with strong partnering skills across GTM teams
• Agile and iterative: comfortable shifting between strategy and hands-on execution based on results
• Organized and programmatic: able to plan, execute, and manage campaign workflows with discipline
• Data-driven and analytical: can interpret campaign and pipeline data and translate it into practical actions
• Comfort in fast-paced environments: prioritizes effectively across multiple initiatives while maintaining execution quality
• Excellent communication: strong verbal/written skills with the ability to present performance, insights, and recommendations clearly
• Executive-ready storytelling: turns results into clear, digestible summaries and actionable next steps