Vice President of Marketing

Join Wagmo, a female-founded pet healthcare company, as the Vice President of Marketing. In this foundational leadership role, you will shape the company's narrative, build integrated marketing systems, and create a cohesive brand experience across employers, brokers, and pet parents. You will report to the CEO and be responsible for setting the marketing vision, building the team, and shaping Wagmo's position in the evolving pet healthcare landscape.

• Lead the development and execution of an integrated marketing strategy that spans brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement.
• Build and scale the internal and external capabilities required to execute the marketing vision, including team development, agency management, organizational design, and strategic resource allocation.
• Establish a rigorous measurement framework that balances brand health, pipeline performance, customer acquisition, retention, and revenue impact, ensuring marketing's contribution to revenue is both measurable and accountable.
• The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact. This person deeply understands how brand marketing and performance marketing work together
• This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision-making, and maximize impact
• Resourceful and hands-on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most
• Deeply fluent across modern marketing disciplines, including brand strategy, PR/comms, partnerships, social/content, creator ecosystems, lifecycle marketing, product marketing and demand generation
• A brand-led marketing leader who understands how to connect storytelling, culture, and community to measurable business outcomes
• Experienced building brands in crowded or highly competitive categories where differentiation requires more than product features alone
• Strong cross-functional operator who can influence leadership teams and unify organizations
• You don’t need to have done it all before, but you need to have seen it done excellently and know how to manage a high performing team across all aspects of the marketing org
• Builder mentality with experience operating in resource-constrained environments without inherited infrastructure–you ship fast, you are comfortable being both strategic and hands-on, and you build systems that outlast your tenure
• Willingness and ability to work onsite in NYC at least three days per week
• A background across B2B and B2C, or in multi-sided and marketplace businesses, with a track record of building cohesive narratives that translate across enterprise buyers, channel partners, and end consumers
• A real track record of hiring strong talent, ideally including a great demand generation or growth hire. You are a talent magnet who builds teams people want to join
• Experience using AI to enhance creative development, content production, processes and team efficiency