Director of Agency & Strategic Partnerships (North America)
AppsFlyer · New York, United States
About The Role
Join AppsFlyer, a leading mobile attribution and marketing analytics platform, as the Director of Agency & Strategic Partnerships for North America. In this role, you will build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. You will be responsible for driving agency and partner-driven closed-won revenue contribution, establishing senior executive relationships, and positioning AppsFlyer as a preferred measurement standard within agency ecosystems. You will also partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals.
- Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI.
- Build and scale agency & partner-sourced and influenced pipeline across North America.
- Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies.
- 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
- Agency networks (holdcos and independents)
- Experience building scalable and repeatable partner-driven revenue motions
- Ability to operate as a field-oriented partner to Sales teams
- Highly commercial mindset with a focus on revenue outcomes, not just relationships
- Proven track record of driving revenue through agency or partner ecosystems
- Commercial partner programs (marketplaces, incentives, co-sell motions)
- Strong experience working with:
- Strong executive presence and ability to navigate complex organizations and stakeholders
- Marketing measurement, attribution, or analytics
- Omnichannel marketing (mobile, web, CTV)
- Agency ecosystem and operating models
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