About The Role

Join our team as a Marketing Operations Manager, where you'll lead and optimize our marketing infrastructure and automation strategy. You'll own the MarTech stack and data that drives lead generation, audience engagement, and marketing performance. This role requires a combination of hands-on expertise in digital marketing, marketing automation, CRM setup and integration, and performance analytics, along with strategic thinking.

Lead the administration, optimization, and governance of primary marketing platforms, including HubSpot and their integration with CRM systems.
Own and execute all email marketing campaigns, including testing and optimization, and leverage third-party data sources to improve targeting.
Build and maintain multi-touch attribution models and dashboards in HubSpot, providing actionable insights and recommendations to leadership.
3+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating complex, long sales cycles and multi-stakeholder buying journeys
Experience owning and optimizing paid digital marketing programs; Google Ad and LinkedIn Ads certifications preferred
Excellent project management, communication, and cross-functional collaboration skills
Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms
Bachelor's degree in Marketing, Business, Communications, or related field preferred
Strong understanding of B2B lead generation, lead management, nurture strategies, and funnel optimization
Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail
Expertise with marketing automation and CRM integrations; HubSpot certification required
Hands-on experience with Braze or similar customer engagement platforms
WordPress site optimization and conversion rate testing experience
Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred
Experience supporting account-based marketing programs

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