VP of Marketing

Join Howspace, a leading SaaS company, as the VP of Marketing. In this strategic role, you will own the overall marketing strategy, demand generation, brand, product marketing, and communications. You will build and lead a high-performing marketing team, execute integrated campaigns, manage the marketing budget, and oversee brand presence and PR. The ideal candidate has 8+ years of B2B marketing experience, excellent collaboration skills, and a data-driven approach to funnel optimization.

• Own the overall marketing strategy and annual growth plan aligned with the company targets and strategy.
• Build and lead a high-performing marketing team focusing on demand generation, digital, brand, product marketing, and content/communications.
• Execute integrated campaigns across global regions and channels, and manage the marketing budget with a focus on ROI and CAC.
• Typically requires 8+ years of B2B marketing experience primarily in sales-led SaaS, with 3-5 years in a senior leadership role (Director/VP) in a mid-market, scaling environment
• Experience in L&D or HR tech space is a plus
• Excellent collaboration skills across functions
• Pragmatic and creative approach that balances hands-on execution with experimental, data-driven leadership
• Fluent skills in English; additional European languages are an advantage
• Excellent storytelling and communication for internal and external use
• Ability to translate company goals into clear marketing KPIs
• Proven track record in building demand generation functions that deliver a qualified pipeline for a B2B Saas sales motion
• Proficiency with modern marketing and sales tools, such as Hubspot
• Solid skills in leadership, hiring, and coaching high-performing teams
• Deep expertise in brand strategy and integrated growth marketing
• Data-driven approach to funnel optimization and reporting
• We encourage you to send in your application as soon as possible, as we will go through the applications on an ongoing basis. We value our diverse and inclusive workforce and encourage you to apply even if you don't meet 100% of the listed qualifications, but feel passionate and excited about the opportunity