VP of Marketing

Join Copia, a leading company in OT security and industrial code management. As the VP of Marketing, you will build and lead a revenue marketing organization focused on account-based marketing. You will work closely with the CEO and other leadership teams, inherit a talented marketing team, and have the budget and mandate to build the team, systems, and programs around it. Your core responsibility will be to generate and accelerate pipeline in target accounts, with a focus on super-enterprise and enterprise segments. You will also build the brand, category, and partnership presence for Copia.

• Construire et diriger une organisation de marketing axée sur les revenus, où le marketing est responsable des résultats du premier contact jusqu'à la conclusion de la vente.
• Développer un programme de marketing basé sur les comptes qui génère et accélère le pipeline dans les comptes cibles, en orchestrant le marketing, les ventes et les partenariats.
• Collaborer avec l'équipe de direction pour affiner le positionnement, le message et la narration de l'entreprise, et assurer une cohérence dans tous les canaux.
• Grounded yet optimistic. Enterprise cycles are long and complex, campaigns miss, and channels stop working. You don’t get frustrated when things aren’t perfect — you stay focused on the underlying problem, keep perspective, and keep pipeline moving
• Hypothesis-driven and empirical. You run marketing as a portfolio of experiments and let data settle debates. You bring a strong playbook from excellent marketing teams, take the time to understand what makes Copia unique, and know when to apply the playbook and when to deviate
• Credible with sales, and low ego. You’ve partnered directly with SDRs and AEs to break into named accounts, and reps want you in the room. You’re happy to trade the spotlight for the outcome
• Led and scaled a team. You’ve led a team to set up and scale repeatable demand and ABM engines from the ground up, not just optimized mature ones. You’re a leader who can effectively communicate strategically and manage a well run team
• Revenue-obsessed. You think in pipeline and won deals, not impressions and MQLs. You’re comfortable carrying a number alongside sales and being held to it every quarter
• Exceptional communication skills for cross-functional collaboration
• Fluency with the modern revenue marketing stack — CRM, marketing automation + AI tools, ABM platforms, and pipeline attribution and reporting
• Carrying, forecasting, and hitting a marketing-sourced and influenced pipeline number
• 10+ years of B2B marketing experience, with a focus on enterprise and account-based motions
• Demonstrated success across key functions:
• Building AI workflows that improve personal productivity and team efficiency throughout all marketing functions
• 5+ years leading marketing teams
• A track record of marketing to and winning super-enterprise ($8B+) and enterprise ($2–8B) accounts — ideally in OT security, cybersecurity, or a closely adjacent technical enterprise category
• Building and scaling ABM programs against a defined target-account list
• Experience partnering directly with founders and executive leadership
• Running tailored field and event programs for enterprise buyers
• Partnering with SDR and sales teams to penetrate named accounts