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Product Marketing Manager

Gauntlet · New York, United States

External listingfull-time20 days ago

About The Role

Join Gauntlet, a leading company in the DeFi space, as a Product Marketing Manager. In this role, you will have real ownership from week one, shaping how Gauntlet's products are positioned in the market, managing product launches, and enabling sales across a portfolio serving $1.5B+ in client TVL. You will work closely with product and business development, contributing to communications and supporting co-marketing with partners. This is a full-remote and hybrid-friendly position with a range of benefits including health insurance, 401k matching, unlimited vacation days, and access to the Tribeca NYC office.

  • Own product positioning and messaging for vault products, new strategies, and structured products.
  • Run product launches end-to-end, including pre-launch data collection, waitlists, launch copy, sales enablement, and BD training.
  • Build the sales enablement library, including slide decks, one-pagers, proposals, battlecards, and product FAQs.
  • Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials
  • High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them
  • Solid writing across blog posts and social copy
  • Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses
  • Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar
  • Experience owning product launches end-to-end
  • 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company
  • Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers
  • Prior work with vault products, structured products, credit markets, or tokenization
  • Experience with GTM playbooks for institutional B2B products
  • Comarketing experience across a partner ecosystem

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