Product Marketing Manager
Gauntlet · New York, United States
About The Role
Join Gauntlet, a leading company in the DeFi space, as a Product Marketing Manager. In this role, you will have real ownership from week one, shaping how Gauntlet's products are positioned in the market, managing product launches, and enabling sales across a portfolio serving $1.5B+ in client TVL. You will work closely with product and business development, contributing to communications and supporting co-marketing with partners. This is a full-remote and hybrid-friendly position with a range of benefits including health insurance, 401k matching, unlimited vacation days, and access to the Tribeca NYC office.
- Own product positioning and messaging for vault products, new strategies, and structured products.
- Run product launches end-to-end, including pre-launch data collection, waitlists, launch copy, sales enablement, and BD training.
- Build the sales enablement library, including slide decks, one-pagers, proposals, battlecards, and product FAQs.
- Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials
- High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them
- Solid writing across blog posts and social copy
- Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses
- Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar
- Experience owning product launches end-to-end
- 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company
- Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers
- Prior work with vault products, structured products, credit markets, or tokenization
- Experience with GTM playbooks for institutional B2B products
- Comarketing experience across a partner ecosystem
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