Global Brand Marketing Manager (WEBTOON)

Join WEBTOON, a leading digital comics platform, as a Global Brand Marketing Manager. In this high-visibility role, you will work cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and globally. You will shape WEBTOON's brand marketing vision, positioning, and core messaging, and own the execution of brand campaigns and multi-channel activations. You will also develop measurement frameworks to evaluate campaign effectiveness and track brand performance. This is an exciting opportunity for someone who is passionate about entertainment, fandom, and culture.

• Participer à la construction des fondations de la marque WEBTOON aux États-Unis et à l'échelle mondiale, en développant des stratégies à court, moyen et long terme pour stimuler la croissance de la marque.
• Collaborer avec des équipes internes et externes pour exécuter des campagnes de marque et des activations multicanaux, en gérant les budgets, les délais et les relations avec les agences.
• Développer des cadres de mesure pour évaluer l'efficacité des campagnes et optimiser les initiatives futures en fonction des résultats.
• Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns
• 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries
• Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment
• Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority
• Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends
• Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns
• Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment
• Excellent communication, presentation, and storytelling skills
• It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture
• Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred
• Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement
• Bilingual proficiency in English and Korean is strongly preferred