Marketing Manager (WEBTOON)

Join WEBTOON as a Marketing Manager, where you will lead the development and execution of strategic marketing initiatives to elevate the brand, drive user acquisition, and boost audience engagement. Collaborate with internal teams and external partners to manage integrated marketing campaigns and optimize performance. This high-impact role is part of the Brand & Audience Development team and contributes directly to the marketing flywheel through both B2C and B2B efforts.

• Lead the development and execution of strategic marketing initiatives to elevate WEBTOON's brand and drive user acquisition.
• Collaborate with internal teams and external partners to manage integrated marketing campaigns, optimizing performance to achieve key business goals.
• Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness.
• Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agencies
• Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing
• 5+ years of experience in entertainment marketing is required
• Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior
• Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus
• Strong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaigns
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment
• Exceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast-paced, evolving environment
• Excellent communication, presentation, and storytelling skills
• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred
• Proven ability to influence and lead cross-functional teams without direct authority
• Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies