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Senior Director of Brand & Product Marketing Strategy
tastytrade · Chicago, United States
About The Role
Join our team as the Senior Director of Brand & Product Marketing Strategy. In this role, you will build a comprehensive product marketing discipline, translate customer segmentation into effective positioning, and set cross-product adoption targets. You will also own messaging and editorial standards across social and communications, manage the creative production pipeline, and track brand health metrics. This position offers a competitive salary and a comprehensive benefits package, including medical, dental, and vision coverage, generous paid time off, and a 401(k) with company match.
- Construire une véritable discipline de marketing produit, posséder le calendrier de lancement, le processus de validation et les dépendances inter-organisationnelles.
- Traduire la segmentation des clients en positionnement qui parle à nos cibles les plus précieuses, posséder une matrice concurrentielle en direct.
- Posséder les normes de messagerie et d'édition sur les réseaux sociaux et les communications détenues, maintenir une voix de marque cohérente.
- Experience in a regulated industry, strongly preferred in financial services or fintech. FINRA familiarity and willingness to obtain a Series 24 are a plus
- Bachelor’s degree required
- 5–8 years leading teams including managers, with a track record of building and developing people
- A portfolio that shows high-quality creative shipped at scale and the judgment to hold a quality bar under deadline pressure
- 12–15 years in leading marketing with real depth across product marketing, brand, and creative
- Fluency with brand measurement and the ability to connect brand work to business outcomes without overclaiming
- If you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway
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