SEO Specialist

Join our team as an SEO Specialist, where you will play a crucial role in optimizing and maintaining our IG North America websites. You will work closely with the Web & CRO Lead and the broader growth team to implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility. Your responsibilities will include managing day-to-day operations, supporting the development and execution of a comprehensive SEO and GEO strategy, conducting keyword research, performing technical SEO audits, monitoring site performance metrics, and optimizing existing content. This is a great opportunity for someone looking to build foundational expertise in website management and organic growth.

• Optimizing and maintaining IG North America websites to drive organic growth through SEO and generative search optimization.
• Conducting keyword research, performance analysis, and executing strategic initiatives to improve organic visibility.
• Managing day-to-day operations for IG North America websites, including content updates and organic performance monitoring.
• This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team
• Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus
• Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
• Strong analytical skills with experience using Google Analytics and other web analytics platforms
• Self-motivated learner who thrives in a fast-paced, collaborative environment
• Detail-oriented with excellent project management and communication skills
• Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
• Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
• 1-3 years of experience in website management, SEO, or digital marketing
• Familiarity with Figma and Jira helpful
• Understanding of responsive design principles and good user experience
• Ability to translate SEO and GEO insights into actionable content and website recommendations
• Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
• Experience with website accessibility standards and regulatory compliance a plus
• Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!