Senior Customer Marketing Executive

Join our Sales & Marketing team as a Senior Customer Marketing Executive. In this role, you will be responsible for driving customer loyalty and improving subscriber retention rates. You will work closely with various teams across the business and report to the Head of Customer Marketing. Key responsibilities include planning core activities, producing emails and SMS campaigns, managing the Refer A Friend program, creating audience segments, analyzing performance, and building reports. This is a great opportunity for someone with a technical and operational approach to CRM marketing who enjoys problem-solving and working in a collaborative environment.

• Plan and execute customer marketing strategies to improve subscriber retention rates and drive monetization through cross-sell, re-sell, and up-sell.
• Oversee the operational builds of marketing campaigns, including producing emails, SMS, and automations, and managing the Refer A Friend program.
• Monitor performance and track KPIs across email and SMS campaigns, ensuring targets are met, and build out a suite of core reports to track key performance measures.
• This role will best suit someone with a more technical and operational approach to CRM marketing - we need someone who can build automations and journeys from triggering events, create and send broadcast emails campaigns, and analyse what is working and what to do next
• We have in-house and agency support for creative production, so the person does not need to be a designer or copywriter, but a clarity of thought and eye for detail in these areas would be an advantage
• Wants to dedicate themselves to delivering excellent work and seeing the results of their endeavours
• Enjoys digging into data, problem-solving and finding opportunities
• Likes a fun, open working environment where they can be themselves and loves a diverse caring community
• Loves the guts of implementing CRM activity
• Is a real team player, happy working with a diverse team across a range of functions
• Can manage uncertainty and complexity, and deliver to deadline
• Gets excited about shaping things from scratch
• Wants to progress their career within a close-knit team and growing business environment
• Strong knowledge of Klaviyo is a must, and Shopify is a nice to have
• Experience in a close related role - Customer Marketing, CRM, Loyalty or Retention positions will be particularly relevant
• Strong analytical and problem-solving abilities, and a lateral approach to problem-solving
• Excellent communication and stakeholder management skills
• Experience working in a high-growth or scale-up environment with lean teams and being comfortable self-driving projects forwards
• Having worked in a retail or subscription business would be very useful, but not essential. Analogous learnings from the financial services or telecoms sectors are interesting
• Passion for food & drink, hospitality or consumer brands