Vice President of Marketing & GTM (Insurance SaaS)

Join EvolutionIQ, a leading insurance SaaS company, as the Vice President of Marketing & GTM. In this role, you will be responsible for evolving the brand, defining the go-to-market strategy, leading product marketing, sales enablement, content strategy, field marketing, and events. You will report to the Co-CEO and have a significant impact on the company's decision-making.

• Define and execute the Go-To Market (GTM) strategy for each product line, building a playbook that turns product capability into category leadership.
• Lead the product marketing team responsible for positioning, narrative, competitive strategy, and the inbound work that informs both product roadmap and outbound activation.
• Build a programmatic sales enablement function that compounds seller effectiveness over time with scalable systems, not one-off deal support.
• Experience inside a public company, BU within a holding structure, or PE-backed environment is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred
• Track record building and scaling GTM motions in complex enterprise environments — large ACVs, multi-stakeholder deals, long sales cycles
• Comfort working with operator-CEOs who carry significant sales responsibility directly
• Strong product marketing instincts and the ability to hold your own in upstream product conversations
• Built and led teams across product marketing, enablement, content, and field — the full function, not one discipline
• Deep experience in regulated or vertical SaaS: insurance, claims technology, fintech, healthcare technology, or comparable industries strongly preferred
• 12+ years in enterprise B2B SaaS GTM and marketing leadership, with 3-5+ years at VP level or running a marketing function as the senior leader
• You write well. Your decks, briefs, and narratives are how the company communicates with the market. The work is verdict-first, plain, and proof-backed
• You think in systems. You build flywheels: inbound informs outbound, outbound creates leverage for inbound, and both compound over time
• You bring rigor to inbound. Competitive intelligence, positioning, and category narrative are how this company wins
• You make others sharper. Your team gets better because you raise the standard of thinking
• You operate at speed. You make decisions with imperfect information and adjust as the picture clarifies. You don't need a perfect framework to move
• You're a builder. You're energized by defining a function, not operating one someone else built. If you've been a VP at a place where the marketing machine was already running, this job will feel different — in a good way, if you want to build