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Junior Creative Strategist

Huel · Brooklyn, United States

External listingfull-time14 days ago

About The Role

Join Huel, a fast-growing nutrition brand, as a Junior Creative Strategist. In this role, you will shape Huel's US paid social creative strategy, develop concepts and angles, create content, manage creator outreach, collaborate with agency partners, translate the US creative strategy into briefs, track and analyze creative performance, and stay updated on consumer trends. This is an entry-level position for someone passionate about social media and creative strategy.

  • Contribuer à la stratégie créative des réseaux sociaux payants de Huel aux États-Unis, en transformant les idées créatives audacieuses en contenu attrayant.
  • Exécuter la stratégie créative américaine, développer des concepts et des angles, et établir le calendrier hebdomadaire des tests.
  • Créer du contenu vous-même, que ce soit en écrivant des scripts, en filmant vos propres publicités de style UGC, ou en construisant des actifs sociaux.
  • This is a role for someone at the start of their creative strategy journey. Someone who already gets what makes great social media creative tick, writes briefs that inspire people, and is hungry to grow fast in a high-performance team
  • You don’t need to have done it all before. You just need to show us you’re ready to
  • You are comfortable creating content - writing scripts, building assets in canva or similar tools and ideally shooting or featuring in short-form video content. UGC experience is a bonus but not essential
  • A real knowledge of what is working on social media right now. You are across Meta, TikTok and YouTube and you have a point of view on why certain content lands
  • Good copywriting ability. Scroll-stopping hooks, punchy scripts and headlines that make someone want to keep watching. Your writing is purposeful and platform-aware
  • A genuine understanding of creative strategy. You know what it is, why it matters and how great creative thinking connects audience insight to performance
  • Strong brief writing skills. This is our non-negotiable. You can write a brief that is clear, insightful and genuinely useful to a creative team
  • 1 to 2 years of experience in creative, marketing or content role. Exceptional candidates with less will be considered
  • Organised and able to manage multiple briefs and markets at once. Things don’t fall through the cracks on your watch
  • An understanding of creative performance metrics. You know why CTR, hook rate and CPA matter, and you are curious about using data to make better creative decisions
  • And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best
  • We want people who aren’t afraid to think differently and push boundaries
  • If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

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