Social Media & Content Manager

Join Huel, a fast-growing food brand, as a Social Media & Content Manager. In this role, you will own Huel's organic social strategy, lead the global brand voice, and create content that drives engagement and growth. You will work closely with various teams to turn insights into impactful content and strengthen Huel's presence in the US and globally. The ideal candidate has 5+ years of experience in brand, content, or creative leadership, with a deep understanding of TikTok and Instagram.

• Own Huel's organic social strategy end to end, leading the global brand voice and creating content that drives meaningful growth.
• Identify opportunities to adapt and scale successful ideas between the UK and US, while staying true to the Huel brand.
• Build and lead three content tracks: reactive, episodic, and campaign-led, creating culturally relevant content across key markets.
• Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter
• Global mindset. You understand what makes content resonate in the US and appreciate that great global social isn't one-size-fits-all. You're confident adapting ideas across markets, spotting opportunities to scale what's working, and balancing local relevance with a consistent global brand
• Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice
• Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions
• Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US
• This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, but someone who lives in it
• Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage
• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy
• Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why