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Influencer Specialist (Creator Outreach)

Razer · Irvine, United States

External listingfull-time7 days ago

About The Role

Join Razer, a leading gaming lifestyle brand, as an Influencer Specialist (Creator Outreach). In this role, you will be responsible for building relationships with online influencers and content creators, executing Razer's creator outreach initiatives, promoting Razer's Content Creator and Affiliate programs, coordinating with internal marketing/product teams, conducting ongoing analysis of competitor creator programs, and performing ad-hoc department administrative duties. You must be a gamer, have a good eye for creative content, and have a strong understanding of social media and livestreaming best practices.

  • Establish and nurture relationships with online influencers and content creators to enhance Razer's brand presence.
  • Execute Razer's Creator outreach initiatives, including scouting efforts and successful gifting execution.
  • Promote Razer's Content Creator and Affiliate programs through regular marketing communications and at events.
  • Ability to work with global teams across multiple time zones and cultures
  • Must be a gamer
  • Have a good eye for creative content, and the ability to spot emerging social trends and identify gaming/pop-cultural references
  • Understanding of social media and livestreaming best practices, online marketing, and content creator activations
  • Language Skills: Fluent English is a must. Strong writing skills in English, along with editorial experience will be favored
  • BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience
  • Undefined
  • 1-2 years of experience in influencer management or partnerships management undefined
  • Ability to work in a fast-paced environment, focusing on generating business results

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