Director of Enterprise Applications
Alteryx · Irvine, United States
About The Role
Join Alteryx as the Director of Enterprise Applications, where you will lead the strategy, delivery, optimization, and support of enterprise applications that enable global Marketing organizations. You will partner closely with Marketing leadership, Marketing Operations, Finance, IT, Data & Analytics, and external vendors to define and execute a technology roadmap that improves marketing effectiveness, operational efficiency, customer engagement, and business outcomes. You will oversee the end-to-end lifecycle of marketing platforms and business processes, ensuring scalable, integrated, and data-driven solutions that support demand generation, digital marketing, customer journeys, campaign operations, lead management, marketing analytics, and emerging AI-driven capabilities.
- Develop and execute the enterprise applications strategy supporting Marketing's business objectives and growth priorities.
- Oversee the end-to-end lifecycle of marketing platforms and business processes, ensuring scalable, integrated, and data-driven solutions.
- Manage application delivery teams, product owners, business analysts, architects, and external partners to ensure successful delivery of roadmap commitments.
- Deep expertise supporting Marketing organizations and marketing technology ecosystems
- Proven track record delivering strategic programs and business transformation initiatives
- Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics
- Experience managing enterprise integrations, data architecture, and cross-functional business processes
- Strong executive communication and stakeholder management skills
- Experience leading implementations and optimization efforts involving platforms such as Marketo, Salesforce, or comparable technologies
- Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or related field
- 5+ years of leadership experience managing teams and large-scale enterprise initiatives
- 12+ years of experience in Enterprise Applications, Business Systems, or Digital Transformation roles
- Experience with Agile product delivery methodologies
- Experience in SaaS, technology, or high-growth enterprise environments
- Salesforce, Adobe, Marketo, or related platform certifications
- Knowledge of AI-enabled marketing platforms and emerging MarTech trends
- Familiarity with data governance, privacy regulations, and compliance frameworks
- Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply
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