AI Marketing Technologist Lead

Join Plaid, a leading fintech company, as an AI Marketing Technologist Lead. In this role, you will be responsible for integrating AI into marketing workflows, designing and deploying AI-powered agents and automations, and evaluating emerging AI tools and technologies. You will work cross-functionally with various teams to implement and scale AI-enabled workflows and drive adoption. Additionally, you will optimize the marketing technology ecosystem and lead change management efforts. This position offers competitive pay, comprehensive health benefits, and various lifestyle perks.

• Own the strategy and execution for integrating AI into marketing workflows, identifying high-impact opportunities to improve efficiency, scalability, and performance.
• Design, build, and deploy AI-powered agents and automations that support marketing workflows, and evaluate emerging AI tools and technologies.
• Lead change management efforts by training teams, evolving workflows, and helping employees transition from manual execution to managing AI-assisted systems.
• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (or equivalent practical experience)
• Proficiency with SQL, Tableau, and other BI/data visualization tools, with the ability to analyze large datasets and translate insights into actionable recommendations
• Comfortable operating in ambiguity and rapid change, with a proactive, builder-oriented mindset and a strong drive for continuous improvement
• Highly organized and execution-oriented, with strong attention to detail and the ability to manage multiple initiatives simultaneously in fast-paced environments
• Deep understanding of marketing operations and experience with marketing automation platforms, including campaign creation, workflow management, testing, and optimization
• Hands-on experience designing and deploying AI-powered workflows, agentic systems, or marketing AI agents that improve operational efficiency and scalability
• Demonstrated success driving transformational change within an organization, including influencing teams to adopt new technologies, workflows, or operating models
• Excellent cross-functional communication and stakeholder management skills, with the ability to influence and collaborate across Marketing, Operations, BI, and Engineering teams
• Strong experience working with LLMs, prompt engineering, AI automation platforms, and emerging AI technologies
• Strong analytical and systems-thinking mindset, with the ability to identify inefficiencies, solve complex operational problems, and design scalable solutions
• We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!