Partner Marketing Manager

Join Plaid, a leading financial technology company, as a Partner Marketing Manager. In this high-impact role, you will design and execute joint marketing programs with strategic partners, translating business objectives into clear go-to-market plans. You will collaborate closely with partnership leaders, create co-marketing campaigns, and act as the primary marketing contact for partners. This position requires strong cross-functional skills, a deep understanding of the partner channel, and a background in partner enablement or sales enablement.

• Collaborate with Partnership Leaders to understand key priorities and develop clear go-to-market plans.
• Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption.
• Act as the primary go-to-market contact for partners on propositions, launches, campaigns, and enablement.
• Experience working with learning management systems (LetterAI) and employee enablement intranet platforms
• Experience shaping joint messaging with partners and translating product positioning into partner-ready content
• Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
• Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
• Background in partner enablement, revenue enablement, or sales enablement
• Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
• Experience in payments, financial technology, Credit, Lending, or Banking
• Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
• Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
• Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)
• Experience at a high-growth technology company
• 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
• Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
• Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact
• We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!