About The Role

Join Plaid, a leading fintech company, as a Senior Product Manager (Growth) on the Customer Growth & Experience (CGX) team. In this role, you will own the self-serve funnel, drive scalable acquisition, build the upsell motion, and partner cross-functionally to measure impact. You will have a significant scope in an active investment area with high visibility across GTM and Product leadership.

Optimizing the self-serve funnel from onboarding to go-live and scale, increasing acquisition and revenue efficiency.
Building the upsell motion that expands existing customers, surfacing intelligent recommendations for self-serve or as qualified opportunities for GTM.
Using funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets that move the business.
This role is ideal for a data-driven growth PM who's energized by moving the number quickly through experimentation while placing bigger strategic bets. It's an IC role with significant scope in an active investment area, with high visibility across GTM and Product leadership
Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
Experience building acquisition motions for SMB and/or supporting key accounts at scale
Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
5+ years of product management experience
Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Background in API-first or platform businesses
Familiarity with website experimentation and funnel attribution
Experience in fintech

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