Web Marketing Lead

Join Plaid, a leading fintech company, as a Web Marketing Lead. In this role, you will own and evolve <plaid.com> into a best-in-class growth engine, driving product discovery, education, and conversion. You will define the growth strategy, optimize performance, lead a high-performing team, and improve end-to-end user journeys. This is a hands-on leadership role that requires a strong background in growth marketing, web optimization, and cross-functional collaboration.

• Own and evolve <plaid.com> into a best-in-class growth engine, defining the growth strategy and roadmap for the website.
• Build, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.
• Drive experimentation and continuous optimization, building and scaling a rigorous experimentation program to improve conversion, activation, and self-serve growth.
• 10+ years of experience in growth marketing, web marketing, or product-led growth roles, with increasing leadership responsibility
• Excellent cross-functional communication skills – you can translate web strategy into terms that resonate with engineers, PMMs, and executives alike
• Strong leadership experience, including building and managing high-performing teams
• Experience working cross-functionally with Product, Engineering, Design, and Sales
• A bias toward experimentation: you form hypotheses, test them, and iterate quickly without needing to be perfect out of the gate
• Deep expertise in web analytics (GA4, Mixpanel, or similar), A/B testing platforms (Optimizely, VWO, or similar), and experimentation frameworks
• Experience driving pipeline, conversion, and product adoption through web optimization and experimentation
• Proven track record of owning and scaling a website as a measurable growth and revenue channel – you can point to specific CRO wins, organic traffic improvements, or conversion rate lifts you've owned end-to-end
• Experience in B2B SaaS, fintech, or developer-facing products
• Familiarity with PLG and sales-assisted growth models
• Experience optimizing technical or API-driven websites with complex user journeys
• Experience with modern CMS and experimentation tools (e.g., Contentful, Optimizely, Webflow)
• Background in SEO/AEO, lifecycle marketing, or growth experimentation at scale
• Background in international or multi-market web strategy
• Working knowledge of HTML/CSS – enough to diagnose issues and move faster with engineering
• Experience with CDPs (Segment) or marketing automation platforms (HubSpot, Marketo)