Director of Brand Strategy and AI Innovation

Join Snowflake, a rapidly growing company at the forefront of data cloud technology. As the Director of Brand Strategy and AI Innovation, you will be the strategic architect of our brand's identity, market positioning, and global footprint. You will lead global brand education initiatives and pioneer our brand's evolution in the age of artificial intelligence. This role requires a minimum of 15 years of marketing experience, with a strong understanding of generative AI and a proven track record of leading brand strategy and large-scale campaigns.

• Développer et exécuter la stratégie de marque sur plusieurs années pour accroître l'équité de la marque, la notoriété et la part de marché.
• Analyser les dynamiques du marché, le positionnement des concurrents et les insights consommateurs pour construire un récit de marque distinctif.
• Moderniser et gouverner l'architecture de la marque, les cadres de messaging et les directives d'identité visuelle, en veillant à leur pertinence et à leur cohérence.
• 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns
• Strong conceptual understanding of Generative AI, machine learning, and prompt engineering necessary to direct a technical AI Brand Architect
• A proven track record of advocating for across teams, developing talent, and a willingness to roll up your sleeves to dive into the work
• Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale
• Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines
• Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground
• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint)
• Creative Tools: Familiarity with Adobe Creative Cloud and Figma. Experience with Wrike and Canva is a major plus