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Director of Brand Voice & Story
Snowflake · Menlo Park, CA, United States
About The Role
Join Snowflake, a fast-growing tech company, as the Director of Brand Voice & Story. In this role, you will drive the overarching creative strategy, copy development, scripts, and voice for the Snowflake brand. You will work alongside talented brand content writers and the design team to elevate our collective output with high-concept creative direction. You will also be responsible for creative writing and scripting, voice activation, campaign and asset creation, event experiences and digital presence, strategy and performance, and creative mentorship and growth.
- Conduire la stratégie créative globale, le développement de la copie, les scripts et la voix de la marque Snowflake.
- Traduire la voix de Snowflake en créations convaincantes à travers des campagnes, des événements et des expériences.
- Diriger le développement conceptuel du contenu olympique de Snowflake, en concevant des campagnes à fort impact.
- 15+ years of marketing experience, with a proven history in tech and advertising, seamlessly blending agency-side creative execution with corporate-side strategic leadership
- Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground
- Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines
- A proven track record of advocating for creative teams, developing talent, and a willingness to roll up your sleeves to dive into the work
- Proven ability to write and produce creative, high-accuracy content in a fast-paced, startup, agency, or hyper-growth environment
- Demonstrated mastery of script writing, copywriting, and leading cross-functional brand efforts
- A results-oriented self-starter mindset balanced with humility, responsiveness, and consensus-building skills
- Education: Bachelor’s degree in Marketing Communications, Creative Writing, Film Production, Graphic Design, or a similar discipline
- Creative Tools: Familiarity with Adobe Creative Cloud and Figma. Experience with Wrike and Canva is a major plus
- Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint)
- AI Adoption and Evangelism: Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale
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